Leaving the safety net of a large organization to spin off a business is no small feat. But that’s exactly what happened in 2012 when President James M. “JM” Hasson acquired HPT Pharma along with 2 partners.
One of the first things they wanted to do was rapidly build a strategy for organic growth. In order to do this effectively, they needed to understand what made them unique in the market. In particular, they needed to understand their strengths, weaknesses and opportunities to grow. Understanding why customers chose them over competitors (and vice versa) was key to this strategy.
However, once they had the data and created a growth strategy, they couldn’t stop there. They had to identify how to maintain the strategy and make it part of the company DNA while still running the day-to-day operations of the small but growing organization. To make this challenge even more interesting, in 2013 HPT Pharma acquired Automotion Technologies. Along with implementing the initial growth plan, they now also needed to understand this new market, areas for growth and how this company fit into the big picture.
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