Branding & Design
A professional branding and design effort is the most effective means of distinguishing your products and services in a crowded marketplace.
Overview
Small and midsized manufacturing companies struggle to differentiate themselves in a sea of competition. Too many rely on price as an advantage in the absence of effective core competencies such as innovative products, unique manufacturing capabilities, or other means of delivering a distinct competitive advantage. DVIRC’s branding and design services gather core competencies, visual marketing, and a study of value proposition elements to create a messaging and graphic design package that communicates your true marketplace strength.
The DVIRC Difference
DVIRC’s branding and design services capture the essence of what makes small and midsized manufacturers irreplaceable in their markets. We draw on our ability to present clients as leaders within the industries they serve. With the web as our canvas, we shape your brand images and market position with distinction and scalability. Through discussions that get to the heart of your capabilities and competitive advantage, , we then help you present those differentiators with clear and impactful language and imagery.
Benefits
- DVIRC’s exclusive work with manufacturers means that your brand image will reflect the complex challenges you face and the ways you overcome those challenges
- Our design partners will create a distinct image to interpret your value proposition clearly and effectively
- In parallel, our messaging experts will help tailor descriptions of your products and services as highly differentiated offerings for specific target markets, tying those descriptions to your overall brand perception
- DVIRC’s fully integrated sales and marketing team can take your brand image from ideation to implementation and rollout, using the web, print, and other means as part of a proven, cost-effective process