Lead Generation Services

Our B2B Lead Generation Service is a cost-effective way to drive measurable growth by generating qualified prospects.

Few business challenges compare to the urgency of growing a pipeline of sales opportunities. Without a steady flow of qualified prospects interested in your products and services and receptive to your sales message, you limit your ability to increase your top line.

DVIRC serves as an extension to your sales team, we take a hands-on approach to understand your strengths and opportunities, identify and vet relevant prospects, and manage both the active outreach and the communication of leads to your sales team.

Lead Generation Process

DVIRC customizes every program to meet the needs of each customer, but most programs include:

Project Orientation & S.M.A.R.T. Goal Setting
Sales & Marketing Outreach Planning
Market Scouting & Business Development Support

Project Orientation & S.M.A.R.T. Goal Setting

We work with our client’s leadership teams to set a project charter and identify Specific, Measurable, Attainable, Realistic, and Timely (S.M.A.R.T.) Goals that relate to the growth of their businesses.

Together we will establish growth criteria, priorities, and the goals and objectives required to shape a cohesive growth path for the business as it utilizes support from DVIRC.

Sales & Marketing Outreach Planning

With the growth criteria set, we will begin to create a formal outreach and promotional plan. During this phase, considerations will be made to prospect profiles, industry attractiveness, barriers to growth, etc.

Key Performance Indicators or (KPIs) will also be established to track the level of effort and “at bats” required to generate new or diversified revenue streams.

Market Scouting & Business Development Support

The goal of this effort is to expand awareness / brand exposure by calling on approximately 60 prospect organizations each month. Typical results from this outreach equate to 4-6 qualified monthly sales lead opportunities.

Regular project review calls will be scheduled as an essential part of our process.

Benefits of Lead Generation with DVIRC

Curated Action Plans

Custom action plans are created to address competitive conditions, identify target markets, draft unique selling points, and structure DVIRC’s outreach.

Reach More Prospects

DVIRC works as an extension of your sales team, assigning our lead generation professionals to work on your behalf to call on roughly 60 prospects each month and identify 4-6 new leads per month for your company.

Customer Dashboard

Unlimited access to a project dashboard, customer database, and project tools that are reviewed twice monthly to instill business development best practices.

Client Testimonials

Steven KelleyGeneral Manager

“The best part of the DVIRC Lead Generation program is having a team of representatives working on our behalf. The process makes it possible for a company like ours to pursue business growth even though we are too small to carry a full-time sales representative. Our investment in Lead Generation helped us gain a new customer for whom we now process more than 100 part numbers. We've seen positive growth with three other companies, and have satisfied several RFQs thanks to the DVIRC team.”

Steven Kelley

General Manager, Accurate Burring

Bob Michael, Ph.D, P.EEngineering Manager

“DVIRC’s Lead Generation program has created more business and quoting opportunities for Corry Rubber in the last six months than the combined efforts of the other marketing and consulting firms I’ve engaged in the last ten years. The outcomes to date have been well worth the investment.”

Bob Michael, Ph.D, P.E

Engineering Manager, Corry Rubber

Bill StockwellPresident

“We’ve been involved with DVIRC for more than 20 years and have developed a great level of trust with them. Over that time, we’ve built a strong relationship around strategic business improvement initiatives.”

Bill Stockwell

President, Stockwell Elastometrics

Diane LewisManager of Business Development Services

“The DVIRC Lead Generation program has lined up some excellent appointments for us. We have our own internal outreach, but some prospects are so busy that it’s helpful to have the DVIRC team follow up in a planned, structured way. The biweekly phone calls tell us exactly where we stand, the market intelligence has been helpful in keeping our database up to date, and overall it makes our own marketing efforts more effective.”

Diane Lewis

Manager of Business Development Services, Manufacturers Resource Center (MRC)

Success Stories

Haskell Education

Haskell Education

Furniture Manufacturer Experiences Best Growth Ever with DVIRC’s Marketing and Sales Support

Corry Rubber Corporation

Corry Rubber Corporation

DVIRC Lead Generation Yields Significant, Long-Term Sales Growth

EFE Labs

EFE Labs

Sales and Marketing Partnership with DVIRC Results in Profitable Growth

Boost Your Lead Generation

10 Ways to Maximize Lead Generation Effectiveness

For more than a decade, DVIRC has helped hundreds of clients large and small to execute successful Lead Generation programs. In guiding the necessary strategic and tactical discussions, aiding in the creation of outreach materials, conducting market research and building countless prospect lists, we have learned a thing or two about what makes Lead Generation work, and what pitfalls to avoid. This ebook gathers a few of the most important questions to consider before undertaking a Lead Generation effort.

Download the eBook

Meet the Lead Generation Experts

Sylvia WowerVice President, Research and Strategic Growth

Sylvia Wower - Vice President, Research and Strategic Growth

Sylvia Wower

Vice President, Research and Strategic Growth

Sylvia Wower is the Vice President of Research and Strategic Growth at DVIRC, where she manages the organization’s Business Growth Services and Advanced Technology Research Group. Considered an expert business strategist and leader in groundbreaking research to support the needs of the DoD, life science and commercial small to midsized manufacturing sector, Syliva and her team have delivered of 160,000 hours of successful project work across the MEP National Network and around the globe.

Lisa MountLead Generation Manager

Lisa Mount - Lead Generation Manager

Lisa Mount

Lead Generation Manager

Lisa Mount is Lead Generation Manager for DVIRC’s Marketing & Sales practice. She supports daily management of DVIRC Lead Generation and Market Scouting programs, including training clients, managing leads, developing existing clients, and maintaining client relationships. She has been working with DVIRC for over 10 years. She is adept at selling across various industrial markets and has supported lead generation efforts for several Manufacturing Extension Partnerships (MEPs) across the country, representing and promoting their consulting services. To-date, she has assisted with over approximately 200 client projects.

Carly LoonstynSenior Research Analyst

Carly Loonstyn - Senior Research Analyst

Carly Loonstyn

Senior Research Analyst

Carly Loonstyn is Senior Research Analyst at DVIRC. She supports the Market Development department, including Market Research and Lead Generation, conducting primary and secondary market research to provide technical insights to DVIRC’s clients.

Jameson KilburnProject Coordinator and Business Growth Specialist

Jameson Kilburn - Project Coordinator and Business Growth Specialist

Jameson Kilburn

Project Coordinator and Business Growth Specialist

Jameson Kilburn is Project Coordinator and Business Growth Specialist for DVIRC’s Marketing & Sales practice. He is a product and service-based inside sales project lead, conducts primary market research for DVIRC’s clients, and coordinates the Lead Generation production calendar. He also serves as DVIRC’s Market Development technology development specialist and is the Salesforce and project administrator. He has been working with DVIRC for 3.5 years. Jameson focuses on Industrial machinery, Educational Markets, Packaging, Industrial Chemicals, and Consulting Services. He has assisted with approximately 45 client projects.

Yvonne KirksManufacturing Growth Specialist

Yvonne Kirks - Manufacturing Growth Specialist

Yvonne Kirks

Manufacturing Growth Specialist

Yvonne Kirks is a Manufacturing Growth Specialist in DVIRC’s Marketing & Sales practice, where she is responsible for working with clients to increase top line growth through lead generation, market research, and sales support. Her industry expertise includes Product-Driven companies, Precision Machining, Plastic Injection Molding, Rubber, Electronic and Electrometrical Equipment, and Industrial Machinery. She has been working with DVIRC for 2.5 years and has assisted with approximately 40 client projects.

Jason RodriquezManufacturing Growth Specialist

Jason Rodriquez - Manufacturing Growth Specialist

Jason Rodriquez

Manufacturing Growth Specialist

Serverna GibsonManufacturing Growth Specialist

Serverna Gibson - Manufacturing Growth Specialist

Serverna Gibson

Manufacturing Growth Specialist

Serverna Gibson is a Manufacturing Growth Specialist in DVIRC’s Marketing & Sales practice, where she is responsible for working with clients to generate leads. Her industry expertise includes international clients, product-based companies, pharmaceutical, and packaging companies. She has been working with DVIRC for 1.5 years, and has assisted with approximately 30 client projects.

Sue MurrayList Research Supervisor and Business Growth Specialist

Sue Murray - List Research Supervisor and Business Growth Specialist

Sue Murray

List Research Supervisor and Business Growth Specialist

Sue Murray is List Research Supervisor and Business Growth Specialist for DVIRC’s Marketing & Sales practice. She leads DVIRC’s Lead Generation and Market Scouting programs, maintains client relationships, and serves as a sales support specialist, providing clients with support to generate sales leads or opportunities to become vendors for new customers. She has deep knowledge of market scouting and proven expertise in new products and markets. She has been working with DVIRC for 5 years.

Contact DVIRC to start your Business Growth journey today.

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