The companies that make up your customer base hold invaluable insight into the ways you deliver value, the attributes that set you apart from your competitors, and areas for improvement. Most companies do not take full advantage of discovering this valuable information.
Voice of Customer (VoC) research is a way of understanding your different customers’ wants, needs, expectations, and preferences when it comes to interacting with your business. Learning what your customers say, think, and feel about your products, services, and business model acts as an organizational blueprint to evolve, improve and grow.