Sylvia Wower is the Director of Market and Economic Research at DVIRC, where she manages the company’s market development department, including market research, market scouting, and lead generation.
Having studied and worked in five countries around the world, Sylvia brings a global economic perspective to her market development and economic research work at DVIRC. She has more than 16 years of international experience in market development and business intelligence management. While working at DVIRC, Sylvia has successfully managed the execution of more than 200 market development consulting projects for a variety of sectors in the manufacturing industry.
Prior to joining DVIRC, she worked at the Pennsylvania-based television shopping channel, QVC, where she helped grow a division of health and beauty lines from five hundred thousand dollars in sales to over $10 million. Sylvia was influential in building the programs that created a televised market for products by Jessica Simpson and celebrity hair stylist, Jonathan Antin. She was also responsible for the successful launch of the Ojon Hair Care and Mally Beauty Cosmetics lines on QVC. Sylvia’s international work experience includes business development roles in Poland, Germany and most recently, the United Kingdom, where she managed the marketing efforts for a luxury furniture manufacturer that subsequently experienced year over year growth of more than 20 percent.
Sylvia holds an MBA in global business management from Thomas Jefferson University, an MBA in HR management from University of Management and Banking, a bachelor’s degree in business from University of Management, and business degrees from Saïd Business School at Oxford University, CAE, and European Markets. She also graduated from DVIRC’s Management Development Certification program. Sylvia is a Board Member of the United Nations of Greater Philadelphia, Small Business Executive Board Member for the Greater Philadelphia Chamber of Commerce, an active member of Forte Foundation, Vice President of the Moorestown Neighbors Association, and Elected Republican Chair Woman for Moorestown District 14. She has published Genetic Algorithms in Molecular Design of Novel Fibers, NTC Project: C05-PH01, Philadelphia University, headed by Les Standera, as well as numerous industry analysis reports for DVIRC.