Coronavirus (COVID-19) Information and Resources

Market Research

Successful market research requires accurate, industry-based knowledge to enable companies to make informed decisions on how to drive business growth. To navigate the sometimes tumultuous marketplaces they serve, Southeastern Pennsylvania manufacturers turn to DVIRC’s Market Research experts to gather targeted data on customers, competitors, industries, markets, and trends.

Overview

The underlying driver for any research engagement is a need to know. You need to understand the realities that exist in the marketplace, the true opinions your customers hold about your products, the technical opportunities that might exist to solve your persistent challenges, the markets that align with your capabilities and promise growth, the status of your competitors…the list of potential intelligence needs is long and varied in its complexity. Unfortunately, few resources bring expertise in all of these research areas under one roof. DVIRC has the expertise to help manufacturers of all industries and sizes tackle this challenge.

The DVIRC Difference

DVIRC’s research is guaranteed to deliver clients Specific, Measurable, Accurate, Reliable, and Timely (S.M.A.R.T.) intelligence. We offer a proven means of weighing and assessing the obstacles that are restricting your growth in sales, profitability, and execution success. Our manufacturing and industrial expertise make DVIRC’s Market Research simply the best resource for your real-time business intelligence needs.

Benefits

  • DVIRC’s Market Scouting service provides clients with insights related to market feasibility and revenue potential. This service blends competitive research, stakeholder interviews, and expert analysis to drive informed decisions.
  • Voice of Customer Research delivers the feedback businesses need to address the wants and needs their marketplace and make strategic changes to drive topline growth through primary research. It is the foundation of any strategic planning activity and one of the fastest ways businesses can make a return on their marketing dollars.
  • Competitive Benchmarking helps business leaders understand the overall degree of competition within an industry. It takes into account barriers to entry, intensity of competition, estimated market size, and the trends impacting an overall business cycle.

Testimonials

“The approach was terrific, the data and feedback were very insightful. The Voice of Customer study that DVIRC delivered was a profound, fundamental stepping stone in terms of how we will brand, market, and ultimately grow the business. It identified the things we do well—and what we need to improve—based on actual feedback from customers. It was an honest look at our performance from our customers’ perspectives. We learned more about our brand perception in the marketplace.”
JM Hasson
President, HPT Pharma
“Working with DVIRC and Brand Llama (and Sagan Medvec) has been an extremely rewarding and beneficial effort for the company. Results of the digital marketing campaign have been all positive. Internet traffic and client growth have grown tremendously since the start of the work, and certainly year over year. We are very pleased with the results.”
Shawn Orr
Technical Business Development Manager
“Sagan takes the time to learn the company and the business and is extremely knowledgeable, and is always willing to assist. Sagan is innovative and solution-oriented, and sees opportunity for continued growth with the company. He is professional, and works well and diligently with the company team.”
Shawn Orr
Technical Business Development Manager
“We’ve always been confident we can beat our competition on almost any customer-provided benchmark…but these capabilities mean nothing if nobody knows about them. In DVIRC we found a partner who not only began to communicate them, but began by taking the time to truly understand our business and goals so that they could do so in the most effective fashion.”
Ernie Ferro
President, CRC

We can put our research expertise to work for you.

Contact Us

Contact us to begin your business transformation today.

[ close ]