Market Research

Navigate tumultuous marketplaces by gathering targeted data on customers, competitors, industries, markets, and trends.

The underlying driver for any research engagement is a need to know. You need to understand the realities that exist in the marketplace, the true opinions your customers hold about your products, the technical opportunities that might exist to solve your persistent challenges, the markets that align with your capabilities and promise growth, and the status of your competitors.

Our manufacturing and industrial expertise make DVIRC’s Market Research simply the best resource for your real-time business intelligence needs.

Average Market Research Impact

infoAll companies that engage in projects with DVIRC are surveyed by NIST through the Fors Marsh Group, an independent research firm, to validate both the quantitative and qualitative impacts. These metrics are an average per engagement since 2018.
Increase in Sales
Increase in Sales
$79,532.00
Retained Sales
Retained Sales
$98,748.09
Cost Reduction
Cost Reduction
$10,043.89
Investments Made Back Into the Business
Investments Back Into Business
$42,876.82
New and Retained Jobs
New & Retained Jobs
2.46

Market Research Process

DVIRC customizes every program to meet the needs of each customer, but most programs include:

Project Charter
Market Analysis and Competitive Benchmarking
Project Findings Report

Project Charter

Working together, we will capture research criteria, define specific goals and objectives, discuss the existing path to market, what we want to learn in our research, where we want to look, and what format of deliverable will best serve the end goal.

Market Analysis and Competitive Benchmarking

Using the insights from the project kick-off meeting, DVIRC’s research team will go to work with their market analysis, scanning and assessing research sources, and surveying customers and prospects to discover the wants and needs in high-potential target markets.

Project Findings Report

After gaining line of sight to areas of potential revenue growth and/or risk, the team at DVIRC will compile, provide and present key findings and recommend next steps for stabilizing sales and accelerating growth.

Market Research Benefits

Key Insights

DVIRC’s Market Scouting service provides clients with insights related to market feasibility and revenue potential. This service blends competitive research, stakeholder interviews, and expert analysis to drive informed decisions.

Understand Your Customers

Voice of Customer Research delivers the feedback businesses need to address the wants and needs of their marketplace and make strategic changes to drive topline growth through primary research. It is the foundation of any strategic planning activity and one of the fastest ways businesses can make a return on their marketing dollars.

Learn more about our VoC Services → 

Learn About the Competition

Competitive Benchmarking helps business leaders understand the overall degree of competition within an industry. It takes into account barriers to entry, intensity of competition, estimated market size, and the trends impacting an overall business cycle.

Client Testimonials

Ernie FerroPresident

“We’ve always been confident we can beat our competition on almost any customer-provided benchmark…but these capabilities mean nothing if nobody knows about them. In DVIRC we found a partner who not only began to communicate them, but began by taking the time to truly understand our business and goals so that they could do so in the most effective fashion.”

Ernie Ferro

President, CRC

JM HassonPresident

“The approach was terrific, the data and feedback were very insightful. The Voice of Customer study that DVIRC delivered was a profound, fundamental stepping stone in terms of how we will brand, market, and ultimately grow the business. It identified the things we do well—and what we need to improve—based on actual feedback from customers. It was an honest look at our performance from our customers’ perspectives. We learned more about our brand perception in the marketplace.”

JM Hasson

President, HPT Pharma

Success Stories

Germantown Tool and Manufacturing

Germantown Tool and Manufacturing

DVIRC Helps Germantown Tool Generate $6 Million in New Revenue Through Market Expansion

Haskell Education

Haskell Education

Furniture Manufacturer Experiences Best Growth Ever with DVIRC’s Marketing and Sales Support

EFE Labs

EFE Labs

Sales and Marketing Partnership with DVIRC Results in Profitable Growth

Boost Your Market Research

A Beginner’s Guide to Market Scouting eBook

Every business needs to grow. Whether you’re looking for new markets to replace faltering demand, or you’re considering new offerings that promise to let you reach beyond buyers that have always formed your customer base, the lure of new markets is strong. Market Scouting delivers a strategic way to study, analyze, test, and validate which markets hold the greatest promise before you invest time and money into a new endeavor – especially one that could redirect resources from your core operations.

Download the eBook

Meet the Market Research Experts

Sylvia WowerVice President, Consulting and Advanced Technology Research

Sylvia Wower - Vice President, Consulting and Advanced Technology Research

Sylvia Wower

Vice President, Consulting and Advanced Technology Research

Sylvia Wower is the Vice President of Research and Strategic Growth at DVIRC, where she manages the organization’s Business Growth Services and Advanced Technology Research Group. Considered an expert business strategist and leader in groundbreaking research to support the needs of the DoD, life science and commercial small to midsized manufacturing sector, Syliva and her team have delivered of 160,000 hours of successful project work across the MEP National Network and around the globe.

Lisa MountLead Generation Manager

Lisa Mount - Lead Generation Manager

Lisa Mount

Lead Generation Manager

Lisa Mount is Lead Generation Manager for DVIRC’s Marketing & Sales practice. She supports daily management of DVIRC Lead Generation and Market Scouting programs, including training clients, managing leads, developing existing clients, and maintaining client relationships. She has been working with DVIRC for over 10 years. She is adept at selling across various industrial markets and has supported lead generation efforts for several Manufacturing Extension Partnerships (MEPs) across the country, representing and promoting their consulting services. To-date, she has assisted with over approximately 200 client projects.

Carly LoonstynResearch Manager

Carly Loonstyn - Research Manager

Carly Loonstyn

Research Manager

Carly Loonstyn is Research Manager at DVIRC. She supports the Market Development department, including Market Research and Lead Generation, conducting primary and secondary market research to provide technical insights to DVIRC’s clients.

Jameson KilburnProject Coordinator and Business Growth Specialist

Jameson Kilburn - Project Coordinator and Business Growth Specialist

Jameson Kilburn

Project Coordinator and Business Growth Specialist

Jameson Kilburn is Project Coordinator and Business Growth Specialist for DVIRC’s Marketing & Sales practice. He is a product and service-based inside sales project lead, conducts primary market research for DVIRC’s clients, and coordinates the Lead Generation production calendar. He also serves as DVIRC’s Market Development technology development specialist and is the Salesforce and project administrator. He has been working with DVIRC for 3.5 years. Jameson focuses on Industrial machinery, Educational Markets, Packaging, Industrial Chemicals, and Consulting Services. He has assisted with approximately 45 client projects.

Yvonne KirksManufacturing Growth Specialist

Yvonne Kirks - Manufacturing Growth Specialist

Yvonne Kirks

Manufacturing Growth Specialist

Yvonne Kirks is a Manufacturing Growth Specialist in DVIRC’s Marketing & Sales practice, where she is responsible for working with clients to increase top line growth through lead generation, market research, and sales support. Her industry expertise includes Product-Driven companies, Precision Machining, Plastic Injection Molding, Rubber, Electronic and Electrometrical Equipment, and Industrial Machinery. She has been working with DVIRC for 2.5 years and has assisted with approximately 40 client projects.

Serverna GibsonManufacturing Growth Specialist

Serverna Gibson - Manufacturing Growth Specialist

Serverna Gibson

Manufacturing Growth Specialist

Serverna Gibson is a Manufacturing Growth Specialist in DVIRC’s Marketing & Sales practice, where she is responsible for working with clients to generate leads. Her industry expertise includes international clients, product-based companies, pharmaceutical, and packaging companies. She has been working with DVIRC for 1.5 years, and has assisted with approximately 30 client projects.

Sue MurrayList Research Supervisor and Business Growth Specialist

Sue Murray - List Research Supervisor and Business Growth Specialist

Sue Murray

List Research Supervisor and Business Growth Specialist

Sue Murray is List Research Supervisor and Business Growth Specialist for DVIRC’s Marketing & Sales practice. She leads DVIRC’s Lead Generation and Market Scouting programs, maintains client relationships, and serves as a sales support specialist, providing clients with support to generate sales leads or opportunities to become vendors for new customers. She has deep knowledge of market scouting and proven expertise in new products and markets. She has been working with DVIRC for 5 years.

Partner with DVIRC for Market Research

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