Empower Your MEP Center to Drive Sustainable Growth for Your Region's Manufacturers
As an MEP Center, driving sustainable growth for your manufacturers is a top priority. However, the challenge of consistently generating qualified prospects can hinder your ability to maximize your potential. That’s where DVIRC’s specialized Lead Generation Services come in.
DVIRC developed our Lead Generation Service over 15 years ago to overcome the challenges small and mid-sized manufacturers face in generating high-quality leads.
Our B2B Lead Generation Service offers a cost-effective solution to help you overcome these obstacles and drive measurable growth.
By partnering with DVIRC, you gain a powerful new offering that will benefit your clients. We actively manage the outreach process, leveraging our industry expertise to engage prospects effectively. Our dedicated team handles the initial communication, ensuring that leads are nurtured and primed for conversion.
Over the past 15+ years, DVIRC has partnered with many of the MEP Centers in our national network, providing valuable Lead Generation services to their region’s manufacturers.
DVIRC customizes every program to meet the needs of your clients, but most programs include:
We work with our MEP partners and client’s leadership teams to set a project charter and identify Specific, Measurable, Attainable, Realistic, and Timely (S.M.A.R.T.) Goals that relate to the growth of their businesses.
Together we will establish growth criteria, priorities, and the goals and objectives required to shape a cohesive growth path for the business as it utilizes support from DVIRC.
With the growth criteria set, we will begin to create a formal outreach and promotional plan. During this phase, considerations will be made to prospect profiles, industry attractiveness, barriers to growth, etc.
Key Performance Indicators or (KPIs) will also be established to track the level of effort and “at bats” required to generate new or diversified revenue streams.
The goal of this effort is to expand awareness / brand exposure by calling on approximately 60 prospect organizations each month. Typical results from this outreach equate to 4-6 qualified monthly sales lead opportunities.
Regular project review calls will be scheduled as an essential part of our process.
Furniture Manufacturer Experiences Best Growth Ever with DVIRC’s Marketing and Sales Support
DVIRC Lead Generation Yields Significant, Long-Term Sales Growth
Sales and Marketing Partnership with DVIRC Results in Profitable Growth
Sylvia Wower is the Vice President of Research and Strategic Growth at DVIRC, where she manages the organization’s Business Growth Services and Advanced Technology Research Group. Considered an expert business strategist and leader in groundbreaking research to support the needs of the DoD, life science and commercial small to midsized manufacturing sector, Syliva and her team have delivered of 160,000 hours of successful project work across the MEP National Network and around the globe.
Lisa Mount is Lead Generation Manager for DVIRC’s Marketing & Sales practice. She supports daily management of DVIRC Lead Generation and Market Scouting programs, including training clients, managing leads, developing existing clients, and maintaining client relationships. She has been working with DVIRC for over 10 years. She is adept at selling across various industrial markets and has supported lead generation efforts for several Manufacturing Extension Partnerships (MEPs) across the country, representing and promoting their consulting services. To-date, she has assisted with over approximately 200 client projects.
Carly Loonstyn is Senior Research Analyst at DVIRC. She supports the Market Development department, including Market Research and Lead Generation, conducting primary and secondary market research to provide technical insights to DVIRC’s clients.
Jameson Kilburn is Project Coordinator and Business Growth Specialist for DVIRC’s Marketing & Sales practice. He is a product and service-based inside sales project lead, conducts primary market research for DVIRC’s clients, and coordinates the Lead Generation production calendar. He also serves as DVIRC’s Market Development technology development specialist and is the Salesforce and project administrator. He has been working with DVIRC for 3.5 years. Jameson focuses on Industrial machinery, Educational Markets, Packaging, Industrial Chemicals, and Consulting Services. He has assisted with approximately 45 client projects.
Yvonne Kirks is a Manufacturing Growth Specialist in DVIRC’s Marketing & Sales practice, where she is responsible for working with clients to increase top line growth through lead generation, market research, and sales support. Her industry expertise includes Product-Driven companies, Precision Machining, Plastic Injection Molding, Rubber, Electronic and Electrometrical Equipment, and Industrial Machinery. She has been working with DVIRC for 2.5 years and has assisted with approximately 40 client projects.
Serverna Gibson is a Manufacturing Growth Specialist in DVIRC’s Marketing & Sales practice, where she is responsible for working with clients to generate leads. Her industry expertise includes international clients, product-based companies, pharmaceutical, and packaging companies. She has been working with DVIRC for 1.5 years, and has assisted with approximately 30 client projects.
Sue Murray is List Research Supervisor and Business Growth Specialist for DVIRC’s Marketing & Sales practice. She leads DVIRC’s Lead Generation and Market Scouting programs, maintains client relationships, and serves as a sales support specialist, providing clients with support to generate sales leads or opportunities to become vendors for new customers. She has deep knowledge of market scouting and proven expertise in new products and markets. She has been working with DVIRC for 5 years.
Unlock the power of strategic Lead Generation. Let us be your trusted ally in driving growth for your regional manufacturers. Together, we can empower them to thrive in the competitive marketplace while solidifying your position as a valuable partner and catalyst for success.
