EFE Labs

Anthony was familiar with the Manufacturing Extension Partnership (MEP) program, which supports manufacturers throughout the country. As a result, he sought out and met with the Delaware Valley Industrial Resource Center (DVIRC), the Greater Philadelphia MEP affiliate, and started working with DVIRC’s Business Growth team.

DVIRC set out first to assess the situation, understand the management team’s vision, and implement marketing and sales solutions that drew from the strength of its cross- functional Growth Services team.

“The engagement began with a primary research effort to build an understanding of EFE’s competitive environment and capture their customers’ perceptions, wants and needs,” says DVIRC’s Director of Sales & Marketing Consulting Services.

Next, DVIRC built a meaningful brand promise as part of a comprehensive positioning effort, developed a new website with a stronger visual identity, and coordinated the rollout of public relations campaigns.

Moreover, Anthony says DVIRC helps EFE stay abreast of changing marketing solutions and practices. In fact, over the last few years, EFE has turned to DVIRC for a long list of Business Growth Services.

“It’s a clean loop, an integrated solution,” Anthony says. “And after completing these projects, it made sense to move forward with Lead Generation as part of the larger sales and marketing effort.”

“DVIRC’s Business Growth Services team has grown into our sales and marketing team,” he adds. “[They are] an extension of our business, and a reliable, trusted partner.”