LEM Products, Inc.
Prioritize Resources and Actions to Drive Topline Growth
Prioritize Resources and Actions to Drive Topline Growth
LEM’s five-year strategic objective was to grow sales from approximately $3 million to $12 million. Realizing the organization did not have the internal marketing and sales manpower to drive such growth, leadership turned to DVIRC for support.
DVIRC worked with LEM’s leadership to prioritize resources and actions required to drive $9 million in topline growth. DVIRC formed a team to work with LEM and establish a Voice of Customer benchmark, examine pricing competitiveness and margins, study sales and marketing strategies and tactics, identify areas of opportunity for website and brand enhancements, and create a timeline for tactical deployment.