Background
Clark Metals partnered with DVIRC to strengthen its business development pipeline through targeted lead generation support. As part of this effort, Sue Murray, DVIRC’s Business Development Specialist and Senior List Research Supervisor, played a key role in researching, identifying, and qualifying high fit opportunities aligned with Clark Metals’ production capabilities.
DVIRC’s approach focused on precision, connecting Clark Metals with prospects that were a strong operational and strategic match rather than broad, high volume outreach.
Solution
DVIRC applied its research driven methodology to build and refine prospect lists, identify production volume opportunities, and support early stage relationship development. This work ensured Clark Metals was engaging with prospects that aligned with its equipment, processes, and long term growth goals.
By grounding the outreach effort in strong research and qualification, DVIRC helped Clark Metals focus time and energy on opportunities with the greatest potential for long term value.
Results
DVIRC’s lead generation support has resulted in approximately $1,000,000 in contract work for Clark Metals, including both awarded and forecasted business.
As the client shared:
In 2025, we booked $376K in repeat business, and for 2026 we have received a $950K forecast expected to be awarded to Clark. These are production volume products that are an excellent fit for Clark’s capabilities, and we’ve built a strong relationship, one that DVIRC helped initiate.
Through targeted research, qualification, and connection building, DVIRC helped Clark Metals establish new customer relationships that continue to drive sustained growth.
Looking to strengthen your sales pipeline with high fit opportunities that align with your capabilities? Explore DVIRC’s Lead Generation and Market Scouting Services to learn how targeted research, qualified outreach, and relationship driven strategies can help manufacturers drive growth.