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Presenters
Sagan Medvec
Strategic Partner & Co-Founder of Brand Llama
Luke Plating
Strategic Partner & Founder of Protagonist Digital
AI is transforming how people find information online. Tools like ChatGPT, Gemini, and Copilot are reshaping search behavior, leading to significant changes in website traffic patterns.
For instance, Google’s AI Overviews have been associated with a 20-40% reduction in organic click-through rates, highlighting the urgency for businesses to adapt their digital strategies.
Join DVIRC Strategic Partners Luke Plating and Sagan Medvec for a practical session on optimizing your website for AI-driven search. They will share insights on how to align your site with emerging AI search trends and improve its visibility in AI-generated results.
In this session, you will learn:
- How AI search differs from traditional SEO
- What makes your site more likely to appear in AI-generated results
- Common issues that limit discoverability
- Simple steps to improve AI-readiness across your site
We will also introduce a new AI Search Benchmarking Tool that scores how easily your website can be found in real-world AI search queries. You will see how your site performs and where there is room for improvement.
Who Should Attend:
Marketing leaders, website managers, and business owners who want to stay ahead in digital visibility.