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Finding and attracting the next generation of customers will look different in 2026.
This DVIRC webinar unpacks the new rules of digital marketing for manufacturers — from search visibility and targeted outreach to the emerging role of AI-driven search engines.
We’ll cover:
- Key shifts coming in 2026 across SEO, social, email, and paid media
- What manufacturers need to know about changing customer behavior online
- Why AI-generated answers (AEO) are rewriting the rules of discoverability
- Actionable strategies to increase visibility in ChatGPT, Google AI, and Perplexity
- The digital marketing essentials every manufacturer should prioritize for the year ahead
You’ll leave with a clear, practical playbook you can use to strengthen your digital presence and attract high-value prospects.
Cancellation Policy
Cancellations received up to 5 business days prior to class start date will not be charged the training fee, or will be refunded if payment has already been submitted. Cancellations 1-3 business days prior to class will be charged the training fee. As a courtesy, we will allow you to apply 50% of your payment towards a future training course within one year of the cancellation date. No refund will be provided for same-day cancellations and no-shows; customer is responsible for full payment without future training credit. Registrant substitutions may be made at any time. Cancellations must be submitted via email to tgrumbrecht@dvirc.org or by phone at 215-552-3827.