{"id":31891,"date":"2023-04-26T00:58:23","date_gmt":"2023-04-26T00:58:23","guid":{"rendered":"https:\/\/www.dvirc.org\/?p=31891"},"modified":"2023-04-26T17:37:47","modified_gmt":"2023-04-26T17:37:47","slug":"from-direct-mail-to-social-media-the-latest-marketing-stats-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.dvirc.org\/insights\/from-direct-mail-to-social-media-the-latest-marketing-stats-you-need-to-know\/","title":{"rendered":"From Direct Mail to Social Media: The Latest Marketing Stats You Need to Know"},"content":{"rendered":"

[vc_row css=”.vc_custom_1682530635867{background-color: #ffffff !important;}”][vc_column width=”2\/3″][vc_column_text]Marketing is an essential aspect of any business, and with the ever-increasing number of marketing channels available, it can be challenging to know where to start. This article will outline must-know marketing statistics for business owners to help them make informed decisions when allocating their marketing budget.<\/p>\n

Direct Mail Facts:<\/h2>\n

Direct mail continues to be a popular marketing channel, with a massive portion of U.S. local advertising spend allocated towards it. According to research, 70% of consumers find direct mail to be more personal than online interactions. Additionally, 54% of consumers want to receive direct mail from brands that interest them, and direct mail open rates can reach up to 90%.<\/p>\n

Direct mail response rates are also higher than many other marketing channels, with a response rate of 3.7%. Personalization is a key factor in increasing response rates, with adding a recipient’s name increasing response rates by 135%. Furthermore, 62% of consumers who responded to direct mail made a purchase, and 39% of consumers try a business for the first time because of direct mail.<\/p>\n

Source: Nerdwallet<\/a><\/p>\n

Email Marketing Facts:<\/h2>\n

Email marketing is an efficient way to reach customers, with 4 billion daily email users worldwide (source: Hubspot<\/a>). Compared to direct mail, email marketing is less expensive to create and send. However, buying a contact list can be risky, and email has lower success rates.<\/p>\n

Although email marketing has a lower response rate than direct mail, it has a higher ROI. Email marketing produces $38 for every dollar invested, compared to direct mail, which produces $7 for every dollar spent (source: Campaign Monitor<\/a>). Segmentation, personalization, and email automation campaigns are the most effective strategies for email marketing campaigns.<\/p>\n

Here are some additional email marketing stats:<\/p>\n