{"id":31313,"date":"2022-02-09T16:59:49","date_gmt":"2022-02-09T16:59:49","guid":{"rendered":"https:\/\/www.dvirc.org\/insights\/the-six-words-that-will-massively-improve-your-employee-recruitment-in-2022\/"},"modified":"2023-03-08T14:01:04","modified_gmt":"2023-03-08T14:01:04","slug":"the-six-words-that-will-massively-improve-your-employee-recruitment-in-2022","status":"publish","type":"post","link":"https:\/\/www.dvirc.org\/insights\/the-six-words-that-will-massively-improve-your-employee-recruitment-in-2022\/","title":{"rendered":"The Six Words That Will Massively Improve Your Employee Recruitment in 2022"},"content":{"rendered":"

Written By: Matt Fieldman<\/a><\/em><\/p>\n

This blog is part of a monthly series brought to you by the America Works initiative. As a part of the MEP National Network\u2019s goal of supporting the growth of small and medium-sized manufacturing companies, this series focuses on innovative approaches and uncovering the latest trends in manufacturing workforce development.<\/em><\/p>\n

Up and down busy streets nationwide, the same six-word banners stand outside in front of hundreds of businesses. Affixed to poles on front lawns or hanging above entrance doors, these inescapable banners, while the numbers may vary, almost always have the same wording:<\/p>\n

\u201cNow Hiring! $18\/hour, plus benefits.\u201d<\/p>\n

\u201cJoin Our Team Today! $16\/hour.\u201d<\/p>\n

\u201cStart Today! $17\/hour plus healthcare.\u201d<\/p>\n

The problem? These banners aren\u2019t working. These six words \u2013 umpteen dollars per hour plus benefits \u2013 have lost all their meaning in a world with a talent shortage and simply not enough workers.<\/p>\n

Put simply, $18 per hour plus benefits is table stakes. That\u2019s what today\u2019s employees are expecting, and you\u2019re just another face in a crowd when you advertise only your starting salary. Would you eat at a restaurant that proclaims, \u201cEat here today! We have food\u201d? Would you go to a movie whose tagline reads, \u201cSomething to do for two hours\u201d? Would you travel to a country that advertises, \u201cVisit here \u2013 we\u2019re not your house\u201d?<\/p>\n

Of course not.<\/p>\n

So, think about it: if you get a potential candidate\u2019s attention on your banner for five seconds, why would you advertise the least interesting aspect of working for your company?<\/p>\n

Let\u2019s face it, your six-word banner has been failing you, and it\u2019s time to move on.<\/p>\n

The solution? Shake up your employee recruitment banner. Six word stories<\/a> have an incredible power to engage people, cutting through the clutter with a concise, poignant message. So stop advertising your manufacturing business like a commodity and start pushing what makes manufacturing exciting. Before today ends, go online and order yourself a banner that proudly proclaims:<\/p>\n

Make Cool Stuff with Awesome People.<\/strong><\/p>\n

Want to riff on this? No problem! You could be more specific with something like, \u201cBuild Medical Equipment Alongside Amazing Colleagues.\u201d Or maybe switch it up, with \u201cJoin Incredible Doers Developing Cool Technologies.\u201d Or consider driving home the local aspect: \u201cConnect with Cool Clevelanders Constructing Computers.\u201d Feel free to use whatever works best for your business but keeping it short and simple is critical. Couple it with an outstanding recruitment video that follows this script<\/a>, and you\u2019ve got yourself a vastly improved employee recruitment strategy for 2022.<\/p>\n

Six Words to Stand Behind<\/h2>\n

Why do I stand behind these six words? I\u2019ll let the research speak for itself.<\/p>\n

First, the \u201cMake Cool Stuff\u201d answers the critical question, \u201cWhy should I work here?\u201d Yes, you may be a Tier 4 supplier to an automotive or aerospace OEM but tying that gasket or fixture to a cool end product (for example, a car or airplane) is absolutely critical to your recruitment marketing. As one CEO put it recently<\/a>, employees \u201cwant to work for companies that have a mission and a purpose that they believe in.\u201d Plus, those three words add clarity, saying to potential applicants, \u201cIf you want to make cool stuff, join our team, because that\u2019s what we do here. If you\u2019re more interested in healthcare, or law, or some other more intangible industry, that\u2019s fine too, but save us both time and effort and don\u2019t apply to work here because you won\u2019t be happy.\u201d<\/p>\n

The second part, \u201cwith Awesome People,\u201d addresses two essential components that today\u2019s employees are demanding. Research<\/a> shows that workers want to join an inclusive, accepting community. If you\u2019re going to get people off their couches, or to stop working from home, you have to give them what every human seeks: new and meaningful relationships.<\/p>\n

At the same time, workers want recognition for their efforts. As one article discussed<\/a>, we\u2019re moving from \u201cThe Great Resignation\u201d to \u201cThe Great Retention,\u201d and retaining workers is all about recognizing employees for their efforts. Every gesture counts, so why not call out your amazing workforce right there on the employment banner that hangs outside your plant 24\/7? Using just those three words, you can clearly demonstrate your respect and appreciation for your employees. This says a lot not just to a potential candidate, but to the workers you rely on every day.<\/p>\n

Of course, attracting that applicant is just the first step. The Great Recognition<\/a> is not just about improving marketing, it\u2019s also about improving your workplace and becoming an \u201cemployer of choice.\u201d For example, back up your \u201cawesome people\u201d claim by encouraging personal and career development through apprenticeships<\/a> and other learning opportunities; attract the best people by offering flexible shifts and benefits that people actually want; and make sure to invest in that sense of community through employee resource groups and team events. As I\u2019ve argued in the past, workplace development is the new workforce development<\/a>, and 2022 is the year of investing in your workplace. But it starts with attracting people\u2019s attention, and a banner that talks about why someone should join \u2013 and advertising the inclusive, supportive community they\u2019re joining \u2013 is a great start.<\/p>\n

So don\u2019t delay. Order that banner today, display it prominently, and let the employment applications start rolling in!<\/p>\n

 <\/p>\n

Original Source: https:\/\/www.nist.gov\/blogs\/manufacturing-innovation-blog\/six-words-will-massively-improve-your-employee-recruitment-2022<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Written By: Matt Fieldman This blog is part of a monthly series brought to you by the America Works initiative. As a part of the MEP National Network\u2019s goal of supporting the growth of small and medium-sized manufacturing companies, this series focuses on innovative approaches and uncovering the latest trends in manufacturing workforce development. 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