{"id":31060,"date":"2020-02-19T21:54:49","date_gmt":"2020-02-19T21:54:49","guid":{"rendered":"https:\/\/www.dvirc.org\/insights\/whats-the-secret-to-increasing-leads-your-website\/"},"modified":"2023-03-08T14:02:02","modified_gmt":"2023-03-08T14:02:02","slug":"whats-the-secret-to-increasing-leads-your-website","status":"publish","type":"post","link":"https:\/\/www.dvirc.org\/insights\/whats-the-secret-to-increasing-leads-your-website\/","title":{"rendered":"What\u2019s the Secret to Increasing Leads? Your Website"},"content":{"rendered":"<p>Short-changing the investment in your website and digital marketing could mean missing out on a key revenue generation opportunity. Prospects often interact with your website long before they speak to a member of your team, and your web presence should nurture visitors from the initial website encounter through to sales readiness.<\/p>\n<p>For many small and medium-sized manufacturers (SMMs), though, an online presence is such a given that we almost take it for granted.\u00a0 When we stop to think of the ways our websites can create an \u201calways on, always available\u201d source of leads and potential interest, we see that they can open a number of new avenues for promotion and customer engagement.<\/p>\n<p>Sagan Medvec, DVIRC strategic partner and co-founder of Brand Llama, a Philadelphia-based boutique firm offering design, content, technology, and market strategy, reminds us not to forget the role of the website in the larger digital marketing context.<\/p>\n<p>\u201cIt\u2019s important to remember how much your website can do for you, particularly from a lead generation perspective,\u201d Medvec says. \u201cA well-designed web presence can enable small- and medium-sized business to create a level playing field with much larger competitors.\u201d<\/p>\n<p>At an upcoming <a href=\"https:\/\/www.dvirc.org\/events\/webinar-make-your-website-a-24-7-salesperson\/\">DVIRC webinar, to be held at noon on March 24<\/a>, Medvec will share his insight and expertise, offering <strong>a host of best practices for leveraging website and digital marketing strategies<\/strong>.\u00a0 Attendees will learn to attract prospects and convert those prospects to customers.\u00a0 Here are just a few of the best practice topics to be covered in the webinar:<\/p>\n<ul>\n<li><em>Industry-Target Landing Pages<br \/>\n<\/em>Your website should underscore your expertise while giving a clear description of who you are and what you do.\u00a0 Creating landing pages for each target industry\u2014and tailoring the message to specific needs, concerns, and the solutions you offer\u2014is an excellent way to illustrate the verticals you\u2019re active in.<em>\u00a0<\/em><\/li>\n<\/ul>\n<ul>\n<li><em>Using Web Contact Forms<br \/>\n<\/em>\u201cI like contact forms to be so easy to find that I almost trip over them,\u201d Medvec says. \u201cYou want to do everything you can to lower the barriers to making that first contact.\u201d He also says to resist the urge to ask for too much information up front. As visitors become more and more protective of their personal details, asking for more than the bare minimum\u2014name, company, and a phone number or email, for instance\u2014can scare prospects off.<\/li>\n<\/ul>\n<ul>\n<li><em>Frequently Asked Questions (FAQs)<br \/>\n<\/em>A well-crafted FAQ can be an excellent way to simplify messaging regarding your primary product or service.\u00a0 Even if your core competencies are complex, it\u2019s vital that your website answer as many questions as possible to help qualify prospects before they pick up the phone. \u201cYou don\u2019t want a prospect calling to see if maybe you can help them,\u201d Medvec says. \u201cIdeally, you want them to already <em>know <\/em>they need your product so you can hit the ground running.\u201d<\/li>\n<\/ul>\n<ul>\n<li><em>Writing Content<br \/>\n<\/em>Effective digital marketing demands a constant flow of content.\u00a0 Fortunately, it <em>is <\/em>possible to overcome the natural aversion so many of us have to writing. It may be easier than you think to silence that inner critic and learn to push through that first draft. Remember, it\u2019s better to put things out when you need them, not wait until they\u2019re perfect. Medvec will also cover strategies to optimize your content ideas and make content creation a team effort\u2014this way you can reduce the fear factor and get 500 or 600 words on the page faster than you might have thought possible.<\/li>\n<\/ul>\n<p>Medvec reminds us that our websites are ever-available salespeople waiting for visitors. With that in mind, it\u2019s critical to address the site itself as the core of your digital marketing approach.<\/p>\n<p>\u201cRefine your message and get it online beginning with your website,\u201d Medvec stresses. \u201c<em>Then<\/em> put it other places.\u00a0 You don\u2019t want to drive traffic to a site that isn\u2019t ready to reinforce the message.\u201d<\/p>\n<p>DVIRC and Brand Llama will help you sharpen your online messaging and arm you with the marketing tools needed to maximize return on your digital investment. To learn more, <a href=\"https:\/\/www.dvirc.org\/events\/webinar-make-your-website-a-24-7-salesperson\/\">mark your calendar now<\/a> for DVIRC\u2019s free March 24 webinar!<\/p>\n<p><a href=\"https:\/\/www.dvirc.org\/grow\/\">Learn more<\/a> about how DVIRC can support you with marketing &amp; sales, or <strong><u><a href=\"https:\/\/www.dvirc.org\/contact\/\">contact us<\/a><\/u><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Short-changing the investment in your website and digital marketing could mean missing out on a key revenue generation opportunity. Prospects often interact with your website long before they speak to a member of your team, and your web presence should nurture visitors from the initial website encounter through to sales readiness. For many small and [&hellip;]","protected":false},"author":8,"featured_media":31061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s the Secret to Increasing Leads? Your Website &#8211; DVIRC<\/title>\n<meta name=\"description\" content=\"Short-changing the investment in your website and digital marketing could mean missing out on a key revenue generation opportunity. 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