Mr. Basla joins the DVIRC with an accomplished twenty-three year career developing corporate, product and service strategies for national and international organizations.
Prior to joining the DVIRC, Mr. Basla founded Brand Culture, an integrated brand-marketing consultancy firm. As a trusted business advisor, his competencies include creating distinctive and competitive brand assets that achieved growth in value and long-term equity. Niche client brands include InfraSource, Aquipt and Software Logic.
Prior to establishing Brand Culture, he was the Executive Marketing Director for InfraSource (managed energy services) where he successfully led the brand strategy of a $1 billion division of Exelon ($19 billion, Fortune 500) following the acquisition of fifteen national brands. He counseled the CEO, and Business Unit Presidents on the strategy and successful execution of the corporate and product marketing as well as the communications plan.
Before this, Mr. Basla was the Corporate Director of Marketing and Communications for French corporation Axiohm, where he developed and implemented the global brand strategy for the former NCR printer division. Working closely with the CEO and international executive leadership team he re-branded the global matrix corporation supporting sales growth from $110M to $240M. His department worked with R&D, Product Management and Sales Departments to develop product marketing and sales support. One new product launch resulted in sales growth from $1M to $5.2M in two years. He managed staff in France, England and the USA, and formed and led multi-national teams from Australia, France, England and the USA to support this growth.
Prior to this Mr. Basla served as Vice President of Marketing for Dine-A-Mate. Under his leadership, he directed the business / brand strategy plan and execution of a regional business that became a premier national brand. Market expansion and sales doubled each year with revenues exceeding 1,200% in one year, ranking in the top 200 of the fastest-growing private companies by the Inc. 500. He established a brand extension business unit for Fortune 500 clients. Within 3 years, DAM’s valuation grew from $2M to $60M, and successfully sold to market leader Entertainment (CUC corporation).
Mr. Basla is a board member of the Philadelphia Chapter of the International Association of Business Communicators (IABC). He served three years as President, under his leadership membership grew 13%, and he facilitated the merger with the Delaware Chapter. He is currently Vice President of Finance for IABC. He earned his BFA from the Rochester Institute of Technology.