Achieving Growth in 2024: Your Roadmap to Building a Resilient Business

We invite you to join us for a Manufacturing Leadership Series event, hosted by DVIRC, at the North Hills Country Club on December 13th.

2024 may be a rocky and bumpy economy.

Proactive leaders seek ways to diversify their business and become more resilient in good and bad economies. This strategy is proven to be a competitive advantage regardless of economic trends.

This program offers sound business growth practices from industry experts on how market research, lead generation, and digital marketing can drive sustainable growth for your manufacturing business.


What to Expect:

  • Sylvia Wower, DVIRC’s Vice President of Consulting and Advanced Technology Research, will share proven strategies to grow revenue:
    • Attendees will learn how Market Research supports increased sales through market diversification, market penetration, new market development, and new product strategy.
    • Learn how DVIRC’s experienced team acts as an extension to your marketing and sales team, expanding & accelerating your opportunities. Our trained Lead Generation staff identifies and targets 60 key decision-makers every month, and produces between 4-6 qualified leads.
    • Learn how DVIRC’s collaboration with the Department of Defense (DoD) has enhanced our capabilities, leading to better consultancy and project delivery for manufacturers.
  • Michael Araten, President of The Rodon Group will share Rodon’s experience leveraging DVIRC’s Market Research and Lead Generation services for market diversification, product diversification, market development, and market penetration within the Medical Device, Life Science Market, and Window & Door Industry.
  • Sagan Medvec will present a new partnership service and the benefits of outsourcing a part time CMO and how Digital Marketing is used to expand and grow your brand through market development and business growth.
  • Engage in a Q&A session & panel discussion with presenters to explore strategies for maintaining and gaining market share, and avoiding stagnation.
  • Networking opportunities with manufacturing professionals and peers.


Who Should Attend

This event is tailored for manufacturing business leaders, executives, and professionals looking to explore the latest trends and strategies in market research, lead generation, digital marketing and advanced technology research. Join us if you’re passionate about driving growth and innovation within your organization.

Secure your spot now and be part of this insightful event. Register today to reserve your place.

North Hills Country Club is located in Glenside, PA


Sylvia Wower

Sylvia Wower

Vice President, Consulting and Advanced Technology Research

Sylvia Wower is the VP of Consulting and Advanced Technology Research at DVIRC, where she manages the organization’s Business Growth Services and Advanced Technology Research Group as well as oversees the Lean/Continuous Improvement practice group. Sylvia also acts as DVIRC’s Government Initiatives liaison.

Considered an expert business strategist and leader in groundbreaking research to support the needs of the DoD, life science, and commercial small to midsized manufacturing sector, Sylvia and her Business Growth team have delivered 160,000 hours of successful project work across the MEP National Network and around the globe.

Having studied and worked in five countries around the world, Sylvia brings a global economic perspective to her market development and economic research work at DVIRC. She has more than 16 years of international experience in market development and business intelligence management. While working at DVIRC, Sylvia has successfully managed the execution of more than 500 market development consulting projects for a variety of sectors in the manufacturing industry.

In 2023, Sylvia Wower was named Innovator of the Year by the Foundation for Manufacturing Excellence.

Michael Araten

President & CEO, The Rodon Group

Michael Araten is the President and CEO of Sterling Drive Ventures, LP, a family office that owns, among other things, The Rodon Group founded in 1956. Rodon is a highly automated plastics injection molder, with a focus on small parts, used in over 100 industries, including food, beverage, pharmaceutical diagnostic packaging, windows, consumer packaged goods, construction, and toys. Sterling Drive Ventures’ latest venture is SillDry –, a company that sets the standard for window and door flashing in residential and commercial environments.

As President and CEO, Mr. Araten is responsible for all strategic and day-to-day operations of the company and is a member of The Rodon Group Board of Directors. He speaks regularly on topics including advanced manufacturing, re-shoring, global competitiveness, entrepreneurship, and innovation. Mr. Araten has appeared on CNBC, CNN, ABC World News, Bloomberg News, Fox Business, and numerous local and regional television and radio shows.

Sagan Medvec

DVIRC Strategic Partner and Co-Founder of Brand Llama

Sagan Medvec is a Co-Founder of Brand Llama, and is the Creative Director of the company. Sagan helped start Brand Llama because of his passion to help small businesses. Providing meaningful branding, marketing and interactive services and solutions for small businesses was the mission of the company. Sagan has spent the last 20+ years working to create unique works that help businesses succeed.

Achieving Growth in 2024: Your Roadmap to Building a Resilient Business

Start Date

December 13, 2023


8:00-10:00 AM ET


North Hills Country Club 99 Station Ave, Glenside, PA 19038


Complimentary for Manufacturers

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