Webinar: Proven Ways to Generate New Leads During an Economic Downturn

Overview

There is no surprise that COVID-19 has had a tremendous impact on companies. Manufacturers cannot attend tradeshows or hold events at this time, so they will have to rethink the way they generate leads, network and do business overall.

This webinar will review DVIRC’s proven lead generation process that aligns companies’ capabilities with market opportunities to drive measurable growth by generating qualified prospects. Few business challenges compare to the urgency of maintaining a pipeline of sales opportunities. Without a steady flow of qualified prospects that match companies’ capabilities and will be receptive to your sales message, no business can sustain itself for long.

Benefits

This webinar will cover:

  • Building a lead generation plan
  • Formulating your company’s value proposition and evaluating your core competencies
  • Leveraging market research to identify top prospects
  • Identifying and pursuing specific companies and titles
  • Effectively deploying a business development outreach program
  • Bonus: Examples of how manufacturing leaders have effectively generated increased sales using this process

 

 

Instructors

Sylvia Wower

Vice President, Consulting and Advanced Technology Research

Cancellation Policy

Cancellations received up to 5 business days prior to class start date will not be charged the training fee, or will be refunded if payment has already been submitted. Cancellations 1-3 business days prior to class will be charged the training fee. As a courtesy, we will allow you to apply 50% of your payment towards a future training course within one year of the cancellation date. No refund will be provided for same-day cancellations and no-shows; customer is responsible for full payment without future training credit. Registrant substitutions may be made at any time. Cancellations must be submitted via email to jenoch@dvirc.org or by phone at 215-552-3827.

COVID-19 Policy

DVIRC recommends all guests be vaccinated against COVID-19.

Unvaccinated visitors must take a rapid test (which may be supplied by DVIRC) and receive a negative response. Considering the test will take about 15 minutes to process, all unvaccinated guests should arrive 15 minutes early to ensure they can take the rapid test and receive negative results before they proceed to the training room or to their scheduled meeting within the building.