Overview
Recent research* reveals that area manufacturers see generating sales from new customers in existing markets as their biggest opportunity for growth. However, a study from Georgia Institute of Technology shows that marketing and sales are manufacturers’ most common problem.
The reason? Most manufacturers lack the time to devote to a sustained lead generation program. Developing a structured lead generation program can set your company on a path to experience dramatic sales growth.
Join DVIRC for a no-cost webinar to learn how to develop an approach for identifying, contacting, and converting new prospects into qualified leads.
Benefits
This webinar will cover:
- How to build a lead generation plan
- Formulating your company’s value proposition and evaluating your core competencies
- How to leverage market research to identify top prospects
- How to identify and pursue specific companies and titles
- How to effectively deploy a business development outreach program
- Bonus: Examples of how manufacturing leaders have effectively generated increased sales using this process
*2019 Greater Philadelphia Manufacturing Survey, Kreischer Miller
Instructors
Cancellation Policy
Cancellations received up to 5 business days prior to class start date will not be charged the training fee, or will be refunded if payment has already been submitted. Cancellations 1-3 business days prior to class will be charged the training fee. As a courtesy, we will allow you to apply 50% of your payment towards a future training course within one year of the cancellation date. No refund will be provided for same-day cancellations and no-shows; customer is responsible for full payment without future training credit. Registrant substitutions may be made at any time. Cancellations must be submitted via email to jenoch@dvirc.org or by phone at 215-552-3827.
COVID-19 Policy
DVIRC recommends all guests be vaccinated against COVID-19.
Unvaccinated visitors must take a rapid test (which may be supplied by DVIRC) and receive a negative response. Considering the test will take about 15 minutes to process, all unvaccinated guests should arrive 15 minutes early to ensure they can take the rapid test and receive negative results before they proceed to the training room or to their scheduled meeting within the building.
