Marketing Essentials for Growth: A Workshop for Practitioners

Get ready to boost your marketing skills with the help of industry experts and develop a concrete marketing plan through hands-on exercises.

It’s time to put marketing at the top of your priority list in 2023. While it may have been an afterthought in the past, marketing is now a crucial element for business success. With the rapid pace of technological advancements and increasing competition, having a well-executed marketing plan can make all the difference in gaining a competitive edge, boosting sales, and expanding your reach.

To celebrate our 35th anniversary, DVIRC is offering an in-person workshop free of charge to help you create and tackle your marketing journey.

Participants will be able to work through hands-on exercises at every table with the help of marketing experts. At the end of the workshop, you’ll have concrete plans to share with your team back at the office.

Agenda:

  • 9:00AM – 9:30AM  | Table Round Robin
  • 9:30AM – 10:30AM | Tools to Market Your Offering
  • 10:30AM – 11:30AM | Step into The Future
  • 11:30AM – 12:00PM | Lunch
  • 12:00PM – 12:45PM | Creating a Perfect Pitch
  • 12:45PM – 1:30PM | Marketing Toolbox Audit
  • 1:30PM – 2:30PM | Creating an Action Plan
  • 2:30PM – 3:00PM | Wrap up and Final Thoughts

Marketing Essentials for Growth: A Workshop for Practitioners Waitlist

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Who Should Attend:

Business leaders and directors/managers in marketing and sales roles who work in manufacturing, distribution, or laboratories located in the Montgomery, Chester, Bucks, Delaware, or Philadelphia counties.

Meet Your Instructors

Chris Scafario - President

Chris Scafario

President

Chris Scafario is the President of DVIRC. Working in Philadelphia and across the nation’s Manufacturing Extension Partnership (MEP) Chris supports the advancement of small to mid-sized manufacturers (SMMs) and their supply chain through leading the design, implementation, and oversight of consulting services in operational excellence, top-line growth, and business management.

Luke Plating - Marketing Manager

Luke Plating

Marketing Manager

Luke Plating is the Marketing Manager at DVIRC. He is responsible for maintaining DVIRC’s brand, coordinating campaigns, creating content, developing new products and services, and highlighting the success of DVIRC’s clients. Luke has 5 years of experience in digital marketing and CX design and has worked in a variety of industries.

Cancellation Policy

Cancellations must be received up to 5 business days prior to class start date. Cancellations must be submitted via email to lplating@dvirc.org.

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