Google Analytics is a powerful tool to understand and ultimately drive your website’s performance in areas of: search engine optimization and user engagement. This session will provide the fundamentals of how to use Google analytics as a tool to help grow your business.

Why Google Analytics?
Understanding Google Analytics enables today’s marketers to make informed decisions on how best to represent their business on line.  DVIRC’s workshop will provide an understanding of the basic tools available to measure your websites overall effectiveness and compare how you rank against your competition.

The DVIRC Difference
This half day hands-on workshop will help marketers make the most of Google’s powerful set of analytic business tools and offers a unique opportunity to get real time coaching and support, as you get started measuring your website’s key performance indicators (KPIs).

Key Elements Covered

  • What are Google Analytics?
  • How do you set it up?
  • An anatomy of the analytics tools and a live demonstration of how the tools work.

Who Should Take This Course
Sales and marketing professionals and business leaders looking to identify how Google analytics can advance their business.


DVIRC gives attendees an opportunity to combine classroom learning and real-world application in order to:

  • Generate a custom report with specific KPIs for their business
  • Gain an understanding of how to use powerful business tool to improve their digital marketing efforts and gain a competitive advantage
  • Help them benefit from real time expertise coaching


Cancellation Policy

Cancellations received up to 5 business days prior to class start date will not be charged the training fee, or will be refunded if payment has already been submitted. Cancellations 1-3 business days prior to class will be charged the training fee. As a courtesy, we will allow you to apply 50% of your payment towards a future training course within one year of the cancellation date. No refund will be provided for same-day cancellations and no-shows; customer is responsible for full payment without future training credit. Registrant substitutions may be made at any time. Cancellations must be submitted via email to jenoch@dvirc.org or by phone at 215-552-3827.