This course will provide some background on marketing in any time of crisis and specifically during the Covid 19 pandemic.  It will also teach the fundamentals of inbound marketing to any manufacturing professional tasked with leading and growing their business and optimizing their visibility on the web.

Why Digital Marketing?

It is critical that today’s marketers and business leaders understand best practices for increasing their on-line performance. Successful online marketing can serve as a cost-effective high impact 24-hour sales tool. By mastering the tools and techniques of digital marketing you can dramatically differentiate your business and accelerate new business development efforts to get near instant results.

The DVIRC Difference

This four hour (2 hours each day) hands-on workshop will cover the basics of digital marketing for manufacturing with an emphasis on what to do right now, during these unsettling times, and move on to address real work examples that are relevant to your specific business. Participants will receive real-time coaching that will help them to uncover digital marketing issues and opportunities.

Key Elements Covered

  • Can we effectively market during the pandemic
  • Is it ok to market and sell our items right now?
  • Who is your ideal client and where can you find them?
  • How do you attract the ideal candidate?
  • The Buyer’s Journey (Customer Value Journey)
  • What result do you want to give them?

Who Should Take This Course

Sales and marketing professionals and business leaders looking to identify how digital marketing can advance their businesses.


DVIRC gives attendees an opportunity to combine classroom learning and real-world application in order to:

  • Unlock the key to building real relationships from digital marketing
  • Improve their website traffic
  • Improve content and messaging to enhance marketing and business development efforts that will gain results


Cancellation Policy

Cancellations received up to 5 business days prior to class start date will not be charged the training fee, or will be refunded if payment has already been submitted. Cancellations 1-3 business days prior to class will be charged the training fee. As a courtesy, we will allow you to apply 50% of your payment towards a future training course within one year of the cancellation date. No refund will be provided for same-day cancellations and no-shows; customer is responsible for full payment without future training credit. Registrant substitutions may be made at any time. Cancellations must be submitted via email to jenoch@dvirc.org or by phone at 215-552-3827.