The EF Precision Group
Develope a Strategic Marketing Roadmap
Develope a Strategic Marketing Roadmap
For the first two decades of its business life, EF Precision achieved success as a machine shop and assembler. But, when global competition emerged in the mid-1990s, the company saw its revenues drop and realized that a reinvention of the company was necessary for survival. Bud Tyler, VP, EF Precision Group turned to DVIRC for assistance in repositioning the EF Precision brand, raising the company’s profile in target markets, identifying potential new business contacts and facilitating networking opportunities.
The DVIRC developed a strategic marketing roadmap, and implemented a number of tactics, including:
PR Success – featured article placements in a number of prominent local and national
trade publications. EF Precision gained more than $107,000 in exposure.