Universal Services Associates

October 31, 2011

Lessons Learned

Thoughts from Mike Myers on the Lead Generation Program

“We didn’t understand how people saw our company in terms of who we are and how we’re different. The Lead Generation program showed us the importance of branding.”

“The Lead Generation effort showed me that it’s valuable to have someone exploring the market and qualifying leads. I shouldn’t be doing this myself. My time is better spent getting out and meeting with prospects and customers in person.”