U.S. manufacturing looks to bring about 'Made in America' comeback

July 16, 2012

The recent controversy over the U.S. Olympic Team uniforms being made outside of the country brought light to the notion of American manufacturing and a resurgence of the once-powerful sector.

People were up in arms about the outsourcing of the manufacturing work, but this recent incident skews the view of American industry that many people have. Instead of championing the idea that U.S. firms are struggling, many who work within the sector have seen a comeback for the good old "Made in America" label.

The Minneapolis Star Tribune reported that companies around the country are beginning to rely on patriotism to drive sales, as there are specialized operations that only sell products that were made in the U.S.

According to the news outlet, one manufacturer in Jordan, Wisconsin, has utilized this sentiment to drive sales, as it has seen a 20 percent increase in demand once the firm switched to American-made products.

The movement is manifesting itself in myriad ways, as there are consumer groups, national manufacturing organizations and companies that are increasingly seeing the value of a switch to domestically produced goods.

One group, the Washington, D.C.-based Alliance for American Manufacturing, is helping to increase the push for U.S. goods, as they have helped people realize the more they help domestic firms, the more benefits they will see.

"People now get that there is a direct connection between buying American…and supporting the U.S. economy," a spokesman for the organization told the Tribune.

Companies like Softies and other firms are moving their organizations back to the U.S. to help the country, as they are beginning to see how the costs are evening out.

"It will cost us about the same, and our owner, Mike O'Shaughnessy, just really wanted to move jobs to the USA. That was the motivation," an account manager for Element Electronics told the news outlet.

This push for buying American-made products is helping companies in the U.S. weather the worst of the economic storm that currently exists. Manufacturing in the New York region expanded faster than expected for July, according to Bloomberg News, as several months of negative economic data were cancelled out by the recent report.

An adjustment of business strategy and better than expected demand helped these firms recover earlier losses.

"The fact that manufacturing is still growing is good news," Jennifer Lee, a senior economist at BMO Capital Markets in Toronto, told the news outlet. "Any improvement, especially right now, should be welcomed. The sector is still contributing to economic growth."