As it has over its 115-year history, Star Roses and Plants continues to evolve. In its latest move forward, the company’s business model will focus on three main sources of revenue. The Jennersville, Pa., location will propagate and grow roses, shrubs and perennials, and sell them to growers for eventual sales to retail nurseries. In California, Star Roses and Plants will sell bare root roses and serve as a broker for others who grow them and other products. The company will also continue to generate significant revenue from patent royalties that other growers are licensed to cultivate and sell.
Star Roses and Plants’ existing software could not support this new business model. The system was actually three separate software systems, each supporting specific functions. Production and inventory management were stand alone systems on an underutilized legacy system, as were accounts payable and general ledger functions. Royalty income generation was documented using Excel spreadsheets. The company’s website and online catalogs were not integrated or interactive with company data. Star Roses and Plants sales people did not have connectivity to the company system, and instead used Excel based forms for sales orders and credit applications. Additionally, the company did not have an integrated data base to support capacity planning, sales forecasting or scientific research.
In total, the future state software system envisioned would provide total integration of revenue stream management, inventory management, production planning and execution, new product development, research and development, accounting, costing and financial management, business intelligence and sales.