ProtoCAM
Highly Advanced Technology Research Solutions
Highly Advanced Technology Research Solutions
While ProtoCAM had a very diverse customer base and was successful, the company saw that much of its business was based on a service model delivering just-in-time single prototypes based on one-time projects. They recognized that their rapid prototyping technologies could also be used in rapid manufacturing of finished products. Doing so could help them expand their capabilities and generate a steadier revenue stream. “To do this, we needed to know where opportunities might exist for products produced through our unique capabilities,” notes ProtoCAM President Ray Biery. “We wanted to explore markets, find opportunities, identify key players and gauge their interest.”
Through an exclusive agreement, MRC and sister center DVIRC entered into a partnership with the Research Triangle Institute (RTI) to provide highly advanced technology research solutions. RTI implemented a Technology Driven Market Intelligence (TDMI) process to identify potential opportunities.
The results of the TDMI research revealed that the medical market is extensive and there were
many players. The research provided several solid opportunities and additional insights
that have the potential to develop into new business.