Schramm, Inc.

October 31, 2011

Lessons Learned

Thoughts from Ed Breiner on the Strategic Planning Process

It’s essential for company leadership to take time to step away from the daily battles and assess strengths, weaknesses, opportunities and threats. Strategic planning helps you do that.” “It’s short sighted NOT to take the time and ponder how you differentiate from competitors. You have to understand your strengths. Strategic planning is about discovery.” “Regular, formal planning processes bring clarity to decision making.” “Our business is very cyclic. Changes can be dramatic. Strategic planning helps you develop a playbook for when that happens.”