Lead Generation

Most small and medium-sized manufacturers lack the resources—human, financial, and otherwise—to aggressively pursue new sales leads.

They realize the need for a Lead Generation effort, but without a dedicated structure, too many sales opportunities are likely to pass them by.

DVIRC’s Lead Generation service is a proven, systematic means of providing just such a structure; it’s an effective way to do more with less.

A Lead Generation engagement brings clarity to your message through the development of a unique, Marketing Physics-based Value Proposition. But we don’t stop there. As part of our initial work, DVIRC conducts a thorough opportunity-scouting effort to identify those industries that not only fit your preferred end-use profiles, but also project healthy growth in the coming years.

Next, we work with you to assemble a list of 200 lead generation contacts from among your 100 most likely sales prospects and the new industries we’ve identified. DVIRC prescreens this list to identify the proper decision makers. Then we get to work contacting each Lead Generation prospects to arrange sales appointments.

DVIRC does the work so you don’t have to. Our team goes to work and delivers on three points of direct outreach. DVIRC’s Lead Generation efforts rely on a mix of personal emails, phone calls, and promotional letters, each of which are carefully worded to capture the essence of your brand and your distinct Value Proposition.

The result? Real-time market opportunities.

You receive Lead Generation status updates that summarize the “hot” leads—those who need immediate follow up—and those with more general follow-up requirements. You’ll know which leads are the most promising and exactly how to turn that interest into revenue.

On completion of the Lead Generation project, you will receive a CRM-friendly record of every call, along with a call-screened database to help you keep the conversation going through your own, ongoing Lead Generation effort.

You can trust a DVIRC Lead Generation project to deliver results. More than simply landing appointments with promising new customers—and we average 12 qualified leads for every 100 contacts—there are a number of additional reasons to believe in the lead generation process.

As proof of the level of satisfaction, consider the fact that as many as 60% of the clients we work with go on to request additional work or refer DVIRC to those in their extended networks.

What’s more, our Lead Generation program is recognized by leading banks, business owners, economic development experts, and university professors as being the most cost-effective way to jumpstart growth. Among our more than 20 Lead Generation clients in 2010, many have seen double-digit gains in their top-line sales.

Contact DVIRC today to learn more or to put us to work on your own Lead Generation effort.