Business Solution Services

You don't need us to tell you how complex it is to run a business - you deal with it everyday. But what we can do is help you sift through all the day to day Ônoise' and focus on the things that will enable you to spend more time growing and optimizing your business. The DVIRC employs highly-experienced Business Solution Advisors, backed by teams of business experts in strategic planning, marketing, finance, operations, education and training, HR and IT. This is a unique model in business services, and it's all dedicated to helping you achieve success.

It's great to get good advice, but better to be able to plan and implement at the same time! DVIRC Business Solution Advisors bring their in-depth expertise to you in a partnership you can count on; someone you can talk frankly with about all facets of your enterprise. They know how to sort through and prioritize, as well as provide solutions to your issues, and simply help you grow your company. We look at Business Solution services in three ways:

• Business Strategy
• Coaching and Advising
• Business Tactics Implementation

As a business leader, do you plan for your retirement? Your children's education? Your annual vacation? What is your business plan for the future?

Strategic planning is a disciplined approach to answer the following key questions:

• Where are you now in terms of your business goals?
• Where are you going?
• What needs to be accomplished to get there?
• How do you get there?
• When do you get there?
• Who will take action?

Strategic planning will:

• Align your resources around a common vision that inspires growth
• Ensure that the members of your team are working toward the same goals
• Focus your resources and energy
• Enable your leadership to be actionable
• Proactively address your customer's needs
• Direct your efforts on markets where they will have the most impact and are most likely to succeed
• Assist you with succession planning

Who can you confide in? Do you have anyone who will give you honest feed back on your business ideas? Are there key business issues you can't share with your staff prior to implementation? Do you know what you don't know?

An experienced advisor is often key to helping you open up bottlenecks and focus on the real issues that need to be addressed. A Business Solution Advisor will be able to assist you in developing your business solutions by:

• Recommending alternative ideas
• Supporting decision making via statistical and empirical data
• Giving honest input on your business ideas and plans
• Providing assistance in developing the metrics necessary to ensure maximization of resources and profits
• Providing an objective viewpoint from the Ôoutside' based on years of executive management experience
• Keeping you focused - staying the course
• Assisting in developing the needed tactics to deal with HR, quality, IT, marketing, training, production, etc.
• Providing a sounding board with checks and balances to ensure efficient and effective decision making
• Providing guidance in assessing the situation and developing solutions
• Holding you accountable for the continued success of your business
• Developing strategies for the future success of your business

Are you experiencing execution gaps in your organization? Were objectives not met? Is your organization underperforming?

Improve your results by transforming your business. Business Tactics Implementation is a key enabler in converting operational excellence into growth and enhances your ability to sustain gains. By implementing this tactical program, you

• Assess and identify opportunities for improvement
• Build management commitment
• Encourage team building
• Establish measures for success
• Sharpen management focus on the customer
• Foster accountability
• Help address the unexpected
• Focus efforts on improving profitability and growth
• Develop roles and responsibilities

Business Tactics Implementation services are customized to your specific needs. Do you want to grow sales? Is inventory a big issue with cash flow? Can you meet your customers delivery requirements? Ever had a quality problem? Where ever you are in the business spectrum, business tactics implementation is a good place to start getting better control of your business.

DVIRC Marketing Services

Every company needs to think about their marketing. Marketing isn't just literature or lead generation. It's also how your company is perceived by customers and your community, how your sales people present themselves in the field, the messages they leave behind - everything that gives your company the unique identity it holds. We've developed a suite of marketing and marketing communications services for the small and medium-sized manufacturer. While we've provided a brief overview of the types of services we can offer, most marketing efforts need to be customized to your market and the relationship you have between your company and your customers. Just call your DVIRC representative to discuss your marketing needs.

Internet Marketing

Effective online marketing must produce a return on investment. DVIRC's approach stresses the business objectives of your website. Most often for small and medium-sized manufacturers, this includes a compelling, informative website designed to produce results such as:

• Increased revenue
• Increased sales leads
• Reduced cost of sales
• Improved customer service
• A competitive advantage

A recent study* shows that very few manufacturers employ effective online marketing and are missing the opportunity to be found on major search engines such as Google, Yahoo!, and MSN. What does this mean to you? It means that better web marketing could have a significant impact on your business and provide a huge competitive edge! Our work has provided significant measurable results for many DVIRC customers.

DVIRC can assist your efforts to strategize, plan and execute better internet marketing to maximize your online effectiveness, drive sales, connect your website to your overall marketing efforts, and increase the return on your investment.

DVIRC can assist with:

• Website assessment to gauge your current website's usefulness
• Creating a successful internet marketing strategy plan
• Creating more effective websites
• Search engine optimization
• Online advertising including pay-per-click ads
• Results-driven online marketing to generate more qualified sales leads
• Ongoing web marketing to help maintain and increase the value of your site
• Training for your marketing staff if you'd rather do it yourself

We have four proven programs customized to your needs - no matter where you with online marketing, we can work with you to grow your business.

If you really want to know how your website stacks up today, we can review it based on how your site ranks on search engines and what the potential business impact could be. Our job is to help you grow and compete in today's market. Our assessment will identify opportunities, provide the gap analysis, and set a benchmark from which to develop your online marketing strategy.

DVIRC will conduct a customized website assessment with your input and deliver it in person at your location at a cost of $500. The cost of this assessment is credited to you if you engage in internet marketing work with DVIRC for a project of $3,000 or more.

Click here for Online Website Assessment Form.

We know your website must deliver a measurable return on investment (ROI). DVIRC's approach stresses the business objectives of your website. Typical goals are to produce new sales leads and revenue, retain customers, reduce costs, and improve customer service.

We can build a phased plan to rebuild or revamp your website that is completely customized to your online marketing strategy and objectives, and then help you execute that plan to deliver results. We can extend your site's business value with Search engine optimization (SEO), web development expertise, or eCommerce/eBusiness sites.

Think of your website as a dynamic marketing tool. If it is well-tuned and properly maintained, it will generated increased sales opportunities and more revenue, while keeping cost of sales low. To continue to get ROI from your website, it is important to monitor your website's effectiveness and continually improve it. Are the business objectives of your website being tracked and met? Is the content on your website up to date? Have your search engine rankings changed?

With DVIRC's Web Growth Optimization program, we create and execute a customized action plan for continuous improvement to increase the business value of your website, including:

• Measure effectiveness with quarterly analysis
• Perform keyword research to find relevant terms that people are searching for
• Track search engine rankings for key phrases
• Monitor web traffic and referrals
• Actively solicit inbound links
• Track all online advertising including pay-per-click ads
• Add content to your website
• Do ongoing web marketing to help maintain and increase the value of your site

If you need to establish a website or are ready to advance from your first generation website but don't need a large web presence, DVIRC offers many pre-designed and easily-maintained website templates. These sites are customized for your company, resulting in an effective professional-looking website.

Strategic Marketing

Marketing strategy is all about how best to navigate today's selling environment profitability. The DVIRC takes a commonsense approach by helping you analyze your current and potential markets, prepare the needed plans and implement programs that will get you where you want to go. Whether you need a marketing plan or brand strategy - we can help you get started.

For more information about this program, review our Program Profile for Strategic Marketing Services (PDF Format).

Marketing Communications

Marketing communications ('marcom') services encompass all the tactical and media efforts you're used to hearing such as advertising, direct mail, literature and sales promotion, website, telemarketing, etc. We also include public relations - press releases and press kits for shows, feature articles, etc. Whether you need a new piece of literature or a lead generation program, we'll develop and implement a plan for you. For additional details, see our Program Profile for Marketing Communications. Also, for more information on websites and Internet strategies - click on this link to our IT section.

For more information about this program, review our Program Profile for Marketing Communications (PDF Format).